“The search engine has been optimized since birth,” says Umru’s biography on Twitter. In addition to the unique name, the Estonian-American producer has many reasons to soon get on the top of your Google channel.

After the waves that turned the lively “Citi Bike” Lido into a winding, thundering attacker bandit, Umru played a show on the west and east coasts and released remixes for people like Y2K and Kid Froopy. To limit Umru to any genre, be it a future bass, a trap or hip-hop, you should not pay due attention to its elusive sound design.
According to Umru, he worked closely with the team of “scientists, music therapists and shamans” to create a package with sound “processed using analog equipment and the Skype audio codec algorithm”. This part about shamans and Skype may or may not be true, but the sound design is so otherworldly that it may well be true. If you're looking for drums and heavy 808s, let the umru package get to the top of your search results.
Demo track from Umru, Verzache, William Cruks and Røhaan.


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