Discover what the most successful marketers know about connecting with customers and building brands. This collection of marketing tips starts with guru David Edelman's take on journey-based marketing. He challenges company leaders to rethink targets, increase speed, and redesign internal structures. Next, Shane Snow discusses techniques for building an audience and mastering content marketing in the sharing economy by focusing on giving. Finally, executive Mollie Spillman provides guidance on determining the key performance indicators (KPIs) that will measure the effectiveness of your marketing over time, and monitoring and responding to consumer reactions in real time.


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