How to Build a Rock Solid Business Reputation, and Keep It
x Reputation Management with Alan Stevens


What you'll learn
How to build and manage a reputation both online and offline
Recognising potential risks
Building a reputation from first principles
Monitoring your reputation
Dealing with threats
Online comments and reviews and who to respond
The five essential techniques of reputation management
Requirements
A willingness to learn and take action
Description
Your reputation can be considered as being 'what people say about when you're not listening'.
It can be said online or offline and it can be beneficial or detrimental. Understanding how to properly manage your company's reputation can be one of the most important skills to learn. It can be the difference between triumph and catastrophe.
In this course, we delve into the most important factors that make up reputation management. You will learn how best to prepare for any crises and how to deal with them when they do inevitably arise, as well as covering three famous case studies of poorly handled reputation management.
We cover 'The 5 Principles of Reputation Management':
Recognising Risk
Alertness and Monitoring
Positive Action
Responsiveness
Being the Best
By the end of the course you will have a full understanding of how to build a comprehensive reputation management strategy for your company and to be well positioned to deal any reputational crisis.
Who is Alan Stevens?
Alan has decades of experience helping some of the world's best known brands react to adversity in the public eye, and getting them out untarnished. When crises inevitably happen, Alan is the person that many of the world's best known CEOs call to help them save their company's reputation.
As well as dealing with corporate public relations, Alan has been speaking professionally, on and off stage, for about 40 years. He has written a number of books on the subject, the most recent titled 'The Exceptional Speaker'. He is the most decorated public speaker in the world, having won more awards than any other speaker. During his career he has worked with thousands of people and blue chip companies to help them improve their presentation skills.
Testimonials "Alan, most of the time it is hard to get honest replies from people about the content of my communication, and how I can become better at what I do. Thank you very much for your professional advice and help - I really appreciate it." - Dame Tanni Grey-Thompson, The UK's most successful Paralympic athlete
Who this course is for:
Anyone who needs to have a good and long-standing reputation, whether in business or personally.\