Brand characters—visual personas that represent a company or product—can have a powerful impact on how audiences feel about your brand.

This course walks through how to design a compelling brand character using the world's leading vector illustration software: Adobe Illustrator. Instructor Von Glitschka begins by demonstrating how to research the creative cues needed to design a brand character, and then moves to the development of the character: styling, sketching, building, and coloring vector-based character art, and choosing the right typography. Final deliverables are addressed, as well as how clients can use your character design for promotion.

https://www.lynda.com/Illustrator-tutorials/Drawing-Vector-Graphics-Brand-Character-Design/696877-2.html