What you'll learn

Advanced marketing mistakes, solutions & approaches

Requirements

Extensive marketing experience

Description

Learn the most advanced marketing strategies & tactics. I'll dispel commonly held myths such as the 4Ps and teach you advanced techniques such as segmentation using machine learning. I'll teach you how to execute at the global level and how to revise your strategy to align with the latest marketing theory. I'll also teach you nitty-gritty tactics such as how to acquire customers cost-effectively and how to write copy that sells.

I've worked for companies large and small, including Sony PlayStation and the Google-backed startup Rocket Lawyer. I have an MBA from the #1 ranked marketing school, the Kellogg School of Management.

Who this course is for:

Experienced marketers