Small Business Strategies to Boost Sales and Engagement

What you'll learn:
Create engaging and high-quality videos with your smartphone.
Develop a comprehensive video marketing strategy.
Develop compelling video concepts, write effective scripts, and create storyboards.
Optimize video length for different platforms and create a realistic budget.
Create detailed audience personas and map the buyer's journey to tailor video content.
Ensure proper audio quality and microphone placement.
Organize footage for efficient editing, choose the right editing software, and perform key editing steps.
Export videos using best practices, choose the right distribution platforms, and optimize videos for SEO.
Utilize social media, email marketing, influencer collaborations, and paid advertising for promotion.
Conduct A/B testing, analyze data to refine strategies, and measure ROI for cost-effective marketing.

Requirements:
Basic Computer Skills: Familiarity with using a computer, internet browsing, and basic software applications.
Basic Marketing Knowledge: Understanding general marketing concepts can help but is not necessary.
Smartphone or Camera: A smartphone with a good camera or a basic video camera for filming content.

https://www.udemy.com/course/video-marketing-101-academy/