In this introduction to sales onboarding, Ben Elijah emphasizes the strategic importance of a strong onboarding program in today's complex sales environment. Highlighting the shift from traditional, sink-or-swim approaches to a more structured and supportive process, Ben illustrates how customer-centric, knowledgeable, and consultative sellers are crucial for success. He shares his extensive insights on building an effective B2B onboarding program that not only accelerates new sales hires' success but also serves as a competitive advantage. This course aims to equip you, as a sales enablement professional, with the necessary principles and tools to ensure the success of your new hires

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