Create High-Converting Landing Pages

15 Powerful Lessons


01: Introduction to Landing Pages:
What a Landing Page actually is. The purpose of it. How landing pages looked like 150 years ago.


02: Marketing and 3 types of landing pages that drive sales:
The place of design in marketing. What is Marketing? Marketing funnel and the place of a landing page in it. Hot and cold traffic.


03: The exact process of creating landing pages:
From strategy and vision to the tools I use. You'll learn where exactly to start and what to focus on.


04: Create a mockup for your digital product in seconds:
Bonus lesson on how to create a Product Box for your digital product in just a few simple steps using Figma.


05: Clients, pricing, communication, value:
What people actually want to get when they ask for a landing page. Underdeliver / Overdeliver / Deliver - how to do it right. Communicate your value, take the job out of their plate.


06: 7-block structure of a perfect landing page:
Copywriting frameworks, Emotions, Logic, Questions. How to build a landing page that actually converts.


07: Research. Business vs Customer:
Landing page is always about connecting 2 parties: businesses and their target audience. In this lesson you'll learn what questions to ask both parties to create a high-converting page.


08: Copywriting for non-copywriters:
This course is not about copywriting but you should know where to get a good copy for a landing page.


09: Aesthetics vs Function:
The goal of a landing page is to convert. Learn the difference between Aesthetic and Functional landing pages.


10: The 8-step landing page design process:
Where to start, what to focus on, what to keep in mind. Every single detail of the landing page design process: from analysis to typography, colours to handoff.


11: Course vs SAAS vs Mobile App landing page:
Not all landing pages are the same. Learn how to approach different types of products when designing a landing page.


12: The CTA and elements of trust:
Conversions are all about trust. If you can build trust, your landing page conversions will skyrocket. Learn what elements to add to your page and how to use them.


13: Landing page development:
Do you know what should be done before developing a landing page? How to develop it without hiring anyone else? You'll learn it all.


14: Testing, metrics, analytics:
Landing page is part of the sales funnel. Check it before you launch it, but don't forget about the key metrics.


15: Replay of the Q&A session:
You can learn a lot from the questions of other people and the answers to these questions. This 54-minute session will help you close the gaps about high-converting landing pages.



You'll learn:


- 3 types of Landing pages that bring money

- 5 Layers of Marketing behind a high-converting Landing Page

- How to do Research and write compelling headlines that grab attention

- The 8-Step Design process of a high-converting Landing Page

- How to develop a Landing page for free not being a developer

- How to test your landing pages for the highest results

- How to show value and how much to charge for your work

- Communication with a client secrets

- 5 best typefaces for high conversions

- How to create a stunning Hero / Product image

- What CTAs, colours and images to use for the landing page

- 7-block structure of the landing page



Inside of the Class


- The KEY principles of a Landing Page Design and how to apply them for results

- Aesthetics vs. Conversions: the Landing Page dilemma and how to solve it

- Typography for High-Conversions: what fonts to choose for a landing page

- Copywriting of a high-converting Landing Page for Designers

- Cracking the Code without Coding: how to develop LPs for conversions

- Clients, Pricing, Budgets, and Expectations — the designer's Landing Page struggle

- Clients: How NOT to Underdeliver or Overdeliver, Underpromise or Overpromise

- Staying Ahead of the Curve: designing trendy Landing Pages and how to stand out

- Desktop or Mobile Version: designing for large and small screens

- Testing, Analytics: the art of refining Landing Page designs for the best results

- Landing Page Marketing 101: 5 layers of marketing for your and your client's success

http://alexunderhess.design/landing-page-mastery