In this email, Im using a strategy thats explosively grown my business. It Works Even if youre not a natural writer Even if you dont have a huge email list Even if youre stretched thin with a million to-dos

Heres a sales report from 5 years later:
Same email. Same copy
The millions weve earned from that one email has allowed me to aggressively invest in myself and my business. I used that money to train with the best mentors I could find. I hired the best designers, the best project managers, the best support team. That money allows me to advertise and acquire even more customers, and build even better products. This is what business people call a virtuous cycle.
Id like to show you how to build that virtuous cycle into your business so you stand out, get more customers, and generate more revenuefor the exact same work.
Revenue Growth

The power of great copy: IWT Revenue Growth 2009-2014
Along the way, Im going to challenge the way you think about growing your business. Hint: So many people think about getting new customers and building products, but completely neglect

THE HIDDEN LEVER FOR GROWING YOUR BUSINESS
Theres a highly overlooked strategy to grow your businessone that most business owners overlook.
Every day, you and I have a million different options on how we can grow our businesses:

Find more traffic
Convert more customers
Build more products
Redesign our website
Split-test our confirmation page

I believe if youre going to learn about growing your business with copywriting, you should learn from someone whos seen it all - someone whos written copy that consistently generates millions of dollars, year after year, for multiple products in different areas. Experience matters.
Ive written copy for over 18+ products. Not just 10 ebooks or make money online products, either - these products include a New York Times bestselling book, a high-end career program, psychology courses, and an advanced business strategy course. The result: millions and millions of dollars from happy customers and repeated coverage in places like Forbes and Fortune Magazine.

I want to share some of this experience with you. As I wrote all of this copy, I learned a number of surprising things. Here are 3 of my favorite lessons:

SURPRISING COPYWRITING
INSIGHT 1:
The best copy is authentic,
not salesy
I dont know about you, but Im tired of the same old copywriting online. You see the same overblown promises. The same formulaic sales pages. The same words - SUCCESS STRATEGY! FAST FRAMEWORK FORMULA! - which make me want to die. (Why do all womens life coaches sound sassy?)
ENOUGH!
Your copy should not sound like mine. My copy does not sound like a life coachs. And none of our copy should sound like the copywriting that Verizon, the wireless telecommunications company, uses.

SURPRISING COPYWRITING
INSIGHT 2:
Get good enough - move on
and reap the rewards
for years to come
This one was really hard for me. Im a perfectionist, so as I got better at copywriting, I realized how much more there was to learn. I started diving into increasingly esoteric copywriting books and testing newer and newer concepts.

SURPRISING COPYWRITING
INSIGHT 3:
The best copy tells an irresistible story
There are thousands of books on personal finance. Yet I Will Teach You To Be Rich became a New York Times bestseller.
Whatever your business is, there will be other competitors. The key is to stand out and demonstrate why youre different. Show, not just tell.
Lets take a look at what I mean. I just googled train your ferret to walk on a leash and got over 67,000 results.

IS CALL TO ACTION RIGHT FOR YOU?
I want to be clear: Call to Action is not like most copywriting courses. Were not trying to turn you into a master copywriter. Were not going to waste time with the theory of direct response, or studying sales letters that worked in 1932. Instead were going to hand you the proven tools that work today. Everything you need to double, or even triple the size of your business in the next 18 months. So please read the following carefully to make sure this program is right for you:

CALL TO ACTION IS NOT FOR YOU IF
You dont have a business yet. This is for business owners, entrepreneurs, and consultants who already have something to sell, whether its physical products, information, your own personal skills, or anything else.
You dont have any customers and expect to make a fortune in the next month. Get-rich-quick schemers, please leave.
Youre looking specifically to get traffic and new leads. This course will teach you the copy that helps with lead generation, but Call to Action isnt about lead or traffic-generating tactics.
Youre simply looking for templates. Weve included many templates in Call to Action from our extensive testing vault, and were happy to share them. But this course is not merely a series of templates and scripts. Youll learn how to write copy on your own. This can be challenging and takes work. Be prepared.
You have credit card debt. Sorry, your first duty is to pay it off. You will not be allowed in until you do, and if I find out you joined with CC debt, I will ban you from ever purchasing any of my products again. This rule has cost me millions of dollars, but its the right thing to do. Im not interested in opening this course to everyone - just the right people.

CALL TO ACTION IS RIGHT FOR YOU IF:
You have a quality product youre proud of. I only work with people who know that providing value is the only way to be successful.
You have a product or service and you want to promote it online - through your website, email, blog posts, sales pages, or social media.
Youre patient, deliberate, and methodical. Youre committed to spending the time to learn how to create copy the right way, and you know this will not happen overnight. You know that if you put in a few hours a week and do the heavy lifting up front, you can enjoy the rewards for years to come.






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