Learn to clarify your brand story & understand content writing before your start content marketing and public relations

What you'll learn
This course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads.

The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through content
You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyalty
You will understand the difference between paid media, owned media, earned media and shared media and how to implement various strats to attract clients.
Requirements
No writing experience needed
Description
The course is launched to help people understand how to assemble content for online growth to build online authority, presence and generate leads. This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.The course content is more than 6 hours. The course is designed to help small businesses offering any product or services build online authority through good quality content.You will learn concepts of brand storytelling and copywriting by understanding how to build trust, business leads and customer loyaltyYou will understand the difference between paid media, owned media, earned media and shared media. How to implement various strats to attract leads. You'll be able to identify key elements in brand storytelling, the science behind it, emotional hooks, clarify your message and also the difference between brand storytelling and content marketing.There are 6 modules in the course. Those modules include Brand Storytelling Model, Inbound and Content Marketing Framework, Copywriting and Communications Framework, The PESO Blueprint (Paid, Earned, Shared and Owned Media), Authoritative Brand Story Formula and Content Writing Intensive.Each module is designed and created based on personal experience and feedback from experts in the industry. The PESO model is must for start-ups because they will realise the importance of earned media and how to generate ideas for the brand.

Overview

Section 1: Level 1: Brand Storytelling Model

Lecture 1 Course Introduction

Lecture 2 Meet your Instructor

Lecture 3 Emotions: A key element in brand storytelling

Lecture 4 Why you should read Simon Sinek's book

Lecture 5 The art and science of brand storytelling

Lecture 6 Five emotional hooks to make your content better

Lecture 7 Top 3 mistakes brands make

Lecture 8 How to clarify your brand message

Lecture 9 Difference between brand storytelling and content marketing

Lecture 10 Which one is better: Brand storytelling or Content marketing

Lecture 11 Psychological insights to improve content marketing

Section 2: Level 1: Content and inbound marketing fundamentals

Lecture 12 Introduction to content marketing

Lecture 13 Why you should learn content marketing

Lecture 14 Knowledge and skills needed to be a good content marketer

Lecture 15 Content creation framework and content ideas

Lecture 16 Effective blogging tips

Lecture 17 Promoting your content: Organic and paid

Lecture 18 What are the fundamentals of inbound marketing

Lecture 19 Why buyer persona is an important part of inbound marketing

Lecture 20 How to create a buyer persona in content marketing

Lecture 21 How to align inbound marketing with sales

Section 3: Level 1: Copywriting and Communications Framework

Lecture 22 What are the secrets of a brilliant copy

Lecture 23 How to research before writing

Lecture 24 Mastering the five elements of copy

Lecture 25 What is the role of business communications in content marketing

Lecture 26 Importance of leadership storytelling in corporate communications

Lecture 27 How to measure the impact of communications strategy

Section 4: Level 1: The PESO Blueprint

Lecture 28 The PESO Model

Lecture 29 PESO Chart

Lecture 30 Social media content: The Foundations

Lecture 31 Social Media Listening and Monitoring: A must have for online companies

Lecture 32 KPIs in shared media

Lecture 33 How to measure your social ROI

Lecture 34 Understanding news copy for content marketing

Lecture 35 Why create an online newsroom

Lecture 36 Taking action

Lecture 37 Future of content marketing

Lecture 38 Final words: A path to success in communications and marketing

Section 5: Level 2: Authoritative Brand Story Formula | 4 Day Series

Lecture 39 Day 1

Lecture 40 Day 2

Lecture 41 Day 3

Lecture 42 Day 4

Lecture 43 Day 5

Section 6: Level 2: Content writing intensive

Lecture 44 Day 6

Lecture 45 Day 7

Lecture 46 Day 8

This course is designed for start-up founders/ co-founders, content writers and content marketing professionals.,This course is useful for entrepreneurs, content marketing and professionals working in the mass media sector

HomePage:

Https://anonymz.com/https://www.udemy.com/course/mastering-media-strategy-content-writing-marketing/