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E-Books / Video TrainingUniversal Principles of Design (Update 01.2019)



Universal Principles of Design (Update 01.2019)
Universal Principles of Design (Update 01.2019) | 1.16 GB

Design is full of unspoken rules and obscure theories that, when applied, can dramatically improve one's own design. For the first time, we are documenting them all in one place. Universal Principles of Design, based on William Lidwell's award-wining books, illustrates one design principle, ranging from the tried and true (the 80/20 rule) to concepts that you may not have ever heard in a design context (Ockham's razor or crowd intelligence.) These principles are critical to successful design—no matter what the discipline. Anyone who creates, designs, engineers, or illustrates will learn invaluable lessons that can take their work to the next level.


00 - Welcome
01 - Flexibility Trade-Offs
02 - Alignment
03 - Feature Creep
04 - Desire Lines
05 - Top-Down Lighting Bias
06 - Iteration
07 - Garbage in, garbage out
08 - Hick’s law
09 - KISS
10 - Left-digit effect
11 - Root cause
12 - Sunk-cost effect
13 - Selection bias
14 - IKEA effect
15 - Red effects
16 - Black effects
17 - White effects
18 - Weakest link
19 - Supernormal stimuli
20 - Performance Load
21 - Forgiveness
22 - Figure ground
23 - Crowd intelligence
24 - Errors
25 - Aesthetic-usability effect
26 - The 80/20 rule
27 - Baby-face bias
28 - Cognitive dissonance
29 - Consistency
30 - Design by committee
31 - Expectation effects
32 - Factors of safety
33 - Gloss bias
34 - Golden ratio
35 - MAFA
36 - Archetypes
37 - Face-ism Ratio
38 - Five Hat Racks
39 - Flow
40 - Freeze-Flight-Fight-Forfeit
41 - Legibility
42 - MAYA
43 - Mental Models
44 - Modularity
46 - Redundancy
47 - Satisficing
48 - Scaling fallacy
49 - Shaping
50 - Storytelling
51 - Waist-to-hip ratio
52 - Zeigarnik effect
53 - Affordances
54 - Blue effects
55 - Feedback loops
56 - Five tenets of queuing
57 - Green effects
58 - Nudge
59 - Paradox of unanimity
60 - Progressive subtraction
61 - Savanna preference
62 - Yellow effects


https://www.linkedin.com/learning/instructors/william-lidwell?trk=course_by&upsellOrderOrigin=trk_default_learning




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