What you'll learn

How to properly configure your Facebook Tracking Pixel so you're accurately tracking conversions and making use of Facebook's powerful auto-optimization features.
How to create Custom Audiences by tracking visitors and uploading email lists, turning those audiences into ultra powerful Lookalike Audiences, and how to properly configure Saved Audiences that focus on "Precise" or "Broad" interests.
How to launch killer campaigns, ad sets, and ads following the proven Triple Threat Strategy that'll have you converting more people into leads, more leads into customers, and more customers into repeat buyers in no time!
And ... a lot more, like retargeting, reporting, optimization, scaling, and beyond!

Requirements

A marketing/advertising budget. It doesn't need to be big ... $10-$15/day is enough to start and get the data you need ... but, you need to be prepared to spend some money on advertising. After all, it is a course on Facebook ads
A computer, the Internet, a Facebook ads account.

Description

People.

That's who you're putting ads in front of.

People.

Do people like to be sold to?

No.

Even if it's "free"... people aren't randomly going to leap off Facebook to get your stuff...

You have to wine and dine them...

You have to bring them through the customer journey...

Step #1, make people aware.

Aware of the problem. Aware of the solution. Aware of you and your business.

Step #2, help people evaluate the best option.

Give people the info they need in order to make an informed decision.

Step #3, see if those people are ready to buy.

This should be easy if you've correctly performed the first two steps...

Simply make them a great offer.

This natural progression WILL increase conversions...

And, it's EXACTLY what you'll learn in this course!

Who this course is for:

Small business owners and entrepreneurs that want to harness the power of Facebook Ads without breaking the bank or wasting time.
Businesses that offer digital products, physical products, coaching, consulting, services, memberships ... basically, if your ideal customer is on Facebook, this course will teach you how to reach them.