Creating and executing on a strong content marketing strategy is critical in today's multichannel landscape.

In this course, instructor Ross Simmonds shows you how to effectively audit, build, distribute, and measure your content assets across channels, so that you can maximize the impact of your content for business success. Ross explains how to identify what content people want, surface existing content opportunities, identify a pillar piece of content that you can repurpose, and ensure alignment between your content and audience. He also walks you through several content redistribution and repurposing strats.