What you'll learn
Basic Branding concept related to logos
How to apply the graphic synthesis to your logo design
To select the color and typography palette suitable for the project
My process to design logos
Requirements
Adobe Illustrator CC (Latest version)
Pencil and Paper for Sketching
Description
Hi my name is Adam, Professional designer and animator Based in Morocco Casablanca. And I will be your instructor for this course on how to design simple, memorable logos in Adobe Illustrator with easy techniques.

Graphic simplification is a method used by graphic designers to make memorable and iconic designs, in this course you will learn the necessary simplification techniques to bring objects into their simplest form through analyzing and sketching.

We will carry out a fictional project for an antivirus company whose only requirement will be the graphic simplification of an animal, in this case a gorilla.

This course is focused on the technical side of logo design which means we will not cover the briefing questions and other theory stuff, but you can download a document with the questions you can ask in the discovery phase.

So here is a brief list of what we will cover in this course

Searching and analyzing Images

Graphic simplification techniques

Sketching

Vectorizing

How to choose the right Typeface

Presentation

Requirements

Adobe Illustrator CC (I'm working with the latest version)

Basic knowledge in Logo design and Illustrator

Class Project

For this course, the main project is to learn how to look at an object and bring it to it minimal form by utilizing shapes and lines.

After this course and some practice, of course, you should be able to design any logo in a minimalist way using the techniques you learn, so your brand looks simple and memorable.

Who this course is for
Graphic Designers
Illustrators