This course will teach you how to configure admin settings and manage data, in order to run smart and efficient marketing campaigns in Salesforce Marketing Cloud.
Email Studio in Marketing Cloud is a powerful tool, but it has lots of moving parts that you'll need to master before you can build and send personalized emails. In this course, Email Studio in Salesforce Marketing Cloud, you'll learn to configure Email Studio, manage data, and send your first email. First, you'll explore the Admin settings to set up sender and reply information. Next, you'll discover how to create and filter data extensions and lists in Email Studio. Finally, you'll learn how to build, send, and track an email. When you're finished with this course, you'll have the skills and knowledge of Email Studio needed to run smart and efficient email marketing campaigns.