Description
Marketing programmes teach students specialised skills and information related to identifying target markets, developing pricing strats, developing services and goods, and implementing promotional approaches to attract the proper consumers.
Course Content
Defining Marketing and the Marketing Process
Marketing: Creating Customer Value and Engagement
Company and Marketing Strategy: Partnering to Build Customer Engagement,
Value, and Relationships
Understanding the Marketplace and Consumer Value
Analyzing the Marketing Environment
Managing Marketing Information to Gain Customer Insights
Consumer Markets and Buyer Behavior
Business Markets and Business Buyer Behaviour
Designing a Customer Value-Driven Strategy and Mix
Customer Value-Driven Marketing Strategy: Creating Value for larget Customers
Products. Services, and Brands: Building a Customer Value
Developing New Products and Managing the Product Life Cycle
Pricing: Understanding and Capturing Customer Value
Pricing Strats: Additional Considerations
Marketing Channels: Delivering Customer Value
Retailing and Wholesaling
Engaging Consumers and Communicating Customer Value: Integrated Marketing
Communication Strategy
Advertising and Public Relations
Personal Selling and Sales Promotion
Direct. Online. Social Media. and Mobile Marketing
Extending Marketing
Creating Competitive Advantage
The Global Marketplace
Sustainable Marketing: Social Responsibility and Ethics
Customers are dealt with by marketing more than with any other corporate activity. Although we will soon look at more specific definitions of marketing, probably the simplest is this: Marketing is the process of attracting customers and maintaining successful client relationships. Marketing has two goals: to acquire new consumers by offering higher value and to retain and expand current customers by delivering value and satisfaction.
Who this course is for
Startup founders and aspiring entrepreneurs
College graduates interested in business studies
Product Managers
Advertising