What you'll learn

Create a strong brand strategy even with no business experience
Differentiate the brand even in a competitive market
Come up with a strong brand story that helps fundraising and crowdfunding

Requirements

Open mind
Desire to learn
Desire to succeed

Description

This course is packed with real life examples and tools that I have used with leading brands such as Red Bull, Nike, Samsung, HSBC, MetLife, AXA and other smaller businesses. I will share the same methodology and templates that clients paid thousands of dollars for. Even if you have zero branding experience, this course will take you from beginner to mastery. Here's why:

The course is a taught by former strategy manager at Prophet, an award-winning branding consultancy with offices around the world (e.g., New York, Chicago, San Francisco, London, Berlin, Hong Kong, Shanghai).

The course has been updated to be 2019 ready and you'll be learning the latest branding concepts, tools and methodologies that are used by leading corporate brands such as Marriott, Uber, MetLife.

This course is focused on helping you to be smart - develop a brand strategy that you can use for other creative work such as brand identity (design work) and marketing executions.

The curriculum was derived from 10 years of business consulting experience with high stake business impact and pressure to deliver.

You'll save yourself over at least $200,000 by enrolling, but still get access to the same exercise materials and learn from the same brand strategist that clients paid a million US dollar for (yes, that's the most expensive project that I have sold at Prophet...)

The course is constantly updated with new content, with new projects and modules determined by students - that's you!

We'll take you step-by-step through engaging video tutorials and teach you everything you need to know to succeed as a brand leader who can take your business or the one you work for to the next level.

Who this course is for:

People who are new to branding
People who have never created a brand strategy or brand book before
People who are interested to create a brand in the future