For more than 20 years, Gerd Ludwig has been a master of using small TTL flashes in unusual and unpredictable ways: to emphasize his message, offer a sense of place, maintain atmosphere and create a personal vision, while simultaneously avoiding the obvious "strobe" look. He will show a wide range of potential uses, from utilizing strobes at high-speed sync in broad daylight to enhancing extreme long exposures at night by firing the flash(es) multiple times.

He will share his secrets and show examples both from his personal projects and his many years of photographing on assignment for National Geographic. Finally, Ludwig will share his secrets to surviving in today's marketplace, using crowd-funding, social networking and new media to get personal projects financed and seen by a wider audience.