“Mastering UX and SEO: A Comprehensive Guide to UX Design and SEO Integration” is a detailed guide that explores the intersection of User Experience (UX) design and Search Engine Optimization (SEO).
The book begins with an introduction to the world of UX design, explaining its principles, tools, techniques, and implementation process. It then unravels the intricacies of SEO, discussing its pillars, current trends, and implementation process.
The second part of the book focuses on bridging design and discovery. It delves into website architecture, discussing how to craft for users and crawlers, balance design and function, and strategically use internal linking for navigation and SEO. The book also covers content creation, emphasizing writing for humans while optimizing for bots, understanding and mapping user intent, and creating SEO-friendly content structures.
The book then transitions to mobile-first design, discussing its principles, mobile SEO best practices, and implementation process. It also explores advanced integrations such as speed, performance, and user satisfaction, voice search, and rich results, providing practical steps to boost web performance, design for voice-first experiences, and enhance UX with schema markup.