Unlock the power of social media to direct your company's growth and build a strong personal brand as an executive. Join Brian Honigman as he demonstrates how, as a member of the C-suite, you can engage in social media to drive sales, humanize your company, and be proactive during a crisis while establishing yourself as an industry leader at the same time. Learn how to effectively include your voice in company content, cross-promote among your own networks, measure the impact of your efforts, and more.